The company began to expand in to new frontiers of the gadget industry. In 1971 LEGO begun to target young girls with the benefits of furnishings and dollhouses; in 1974 this introduced the first individual figures, called Minifigures; in addition to 1979 this expanded into space with sets boasting astronaut minifigures, lego company history production features rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of jewelry elements marketed to young girls. This period also observed the creation of a operations structure, with Godtfred Kirk Christiansen’s child Kjeld Kirk Kristiansen signing up for the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1972s also noticed the introduction of a process that allowed customers to decide on certain bricks they wished to purchase and make their own models, rather than purchase pre-made products; this is popular with adults, as well as kids. In the same decade, Seglar branched away into middle ages territory with the Castle template, and in 80 the company added their first teach sets to its selection.
In 1989 Lego presented the Pirate look, and with it many pirate boats, wilderness islands and treasure. This company also extended its assortment of facial expression, adding beards, eye outages and lipstick in addition to the normal two eyes and smile. Some mature Lego collectors resented these kinds of changes, choosing the more basic faces of earlier types.
As Seglar expanded right into a huge multinational corporation, it had to find ways to meet the demands of their big name potential buyers like Goal, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster transport times. Maintain with these needs, the company began to reduce total production moment for new products by causing more using of computerized assemblage systems.